China Zhong An Peace 2019 Cultural Propaganda Working Conference was Held
On January 22, China Zhong An Peace Holding Co., Ltd. (hereinafter referred to as “China Zhong An Peace”) held cultural propaganda working conference. The meeting was hosted by Mr. Zhang Yang, Chairman of China Zhong An Peace. Li Yuying and Bai Xue, Director and Vice President of China Zhong An Peace, Ni Zhiping, Chairman Assistant of China Zhong An Peace, and related leaders from cultural propaganda department, general management department, risk control department, financial department attended the meeting.
The meeting pointed out that the development of cultural industry must have a global vision and cultural diversity awareness, relying on the advantages of the company's three major platforms, select entry points, do well in planning, positioning, team building, and provide overall solutions for exploratory and influential projects to establish a brand of China Zhong An Peace. In the specific work, we will start business activities such as cultural tourism, exhibitions, media, and film and television.
To carry out cultural tourism business, we must consider the relevant factors of nature and culture, learn from the successful model of foreign countries, and explore a road combining cultural inheritance and sustainable development of local economy.
To carry out the exhibition business, we must make relevant forums and conferences a sustainable brand. By organizing related activities, we will quickly enhance the company's influence and precipitate relevant resources.
To carry out media business, we must combine traditional media markets, means and new media, new technologies and new formats to actively explore how traditional media adapt and develop in the Internet age. At the same time, we will do well in the integration and guidance of overseas Chinese media, achieve overall management and overall planning, fully mobilize domestic and foreign media resources, and jointly eliminate cultural barriers, and provide global marketing solutions for “the Belt and Road Initiative” and Chinese enterprises going global.
To carry out film and television business, we must fully study and carefully develop it. You can try to shoot feature films with strong knowledge and fun, promote the rescue of intangible cultural heritage, and carry forward the traditional culture.
The meeting required that the related departments should "Be Faithful to Our Original Aspiration and Continue Marching Forward" in the propaganda work, correct the working attitude, improve the working methods, actively explore the value of the news, and further establish the brand of China Zhong An Peace.
At the meeting, Li Yuying, Bai Xue and Ni Zhiping shared their work feelings with their colleagues. They called on the company to persist in learning at work, to strive for excellence, to comprehend and implement the social responsibility and historical mission of China Zhong An Peace, and to help build the country's soft power.
